Zakari Touati
A project manager who builds brands, websites and communications that last.
- Communication
- Digital marketing
- Brand identity
- SEO
- Project management
- Events
ProjectManager
Curious, perfectionist and competitive, I try to learn something new every day so I can be more creative and more effective than I was yesterday. I love everything around marketing, communication and new technology, and I'd rather draw inspiration from the best work being done elsewhere than stay inside local conventions.
6+
Years of communication experience
400+
Employees reached through internal communication
20+
Brands and projects delivered
Skills.
Every skill in detail and how I put it to work, from scoping to going live.
I build internal and external communication strategies that start from the company's objectives. Every engagement begins with an audit of what already exists, a clear understanding of the audiences and objectives we can genuinely measure.
From brand platform to operational communication plan, I turn strategy into concrete action: key message, priority channels, editorial calendar and tracking indicators. That framework is what allowed me to roll out internal communication for an R&D centre of more than 400 employees.
Process.
A simple framework that turns a business need into effective communication.
01
Discovery & scoping
Everything starts with understanding the company, its market and its audiences. I set the context, audit what already exists and define measurable objectives with you.
- Client brief
- Audit
- Benchmark
- Audiences & personas
- Objectives
02
Strategy & message
I translate objectives into a clear strategy: positioning, key message, priority channels and timeline. Every decision is grounded in a real use case.
- Positioning
- Key message
- Communication plan
- Editorial calendar
- Budget
03
Creation & delivery
I lead production with the creative and technical teams, publish on the right channels, then analyse the results to adjust whatever needs adjusting.
- Brand identity
- Content
- Website
- Social media
- Analysis & iteration
Background.
The roles, degrees and distinctions that shaped the way I work today.
Professional experience
2024 – Present
Head of communication & creativeOtopio — Lyon, France
Leading communication and visual identity for client projects: logos, brand guidelines, websites and social media applications. Managing projects end to end and helping startups and small businesses build their digital presence.
2022 – 2025
R&D internal communications specialistTotalEnergies OneTech — Belgium (V.I.E)
Set up and rolled out internal communication for an R&D centre of more than 400 employees. Created multi-format content (newsletters, posters, infographics, videos), ran the internal channels and organised employee, VIP and family events.
2020 – 2022
Project manager, communication agencyAgence Ccomme — Ain (01), France
Managed client projects in visual and digital communication, from strategy to delivery. Defined communication strategies, produced print and digital assets, coordinated creative teams and owned the client relationship.
Apr. – Jun. 2019
Marketing assistant, INSA incubatorFEE INSA — Lyon, France
Supported engineer-founders on the marketing and commercial side of their startups, helping with product positioning and go-to-market strategy.
Jan. – Mar. 2018
Client relations officerKeolis — Lyon, France
Handled and followed up client files for the Lyon public transport network, processing and coordinating requests in direct contact with users.
Education & distinctions
2022
Rhône Public Speaking Award
Winner — distinction in oratory and public speaking.
2020 – 2022
Master's in Marketing & Communication — EKLYA Business School
Brand strategy, 360° communication and digital marketing, on a work-study programme.
2019 – 2020
BSc Marketing, Management & Business — Université Lyon 2
Fundamentals of marketing, management and business development.
2017 – 2019
Two-year degree in Sales Techniques — IUT Lyon 1
Negotiation, operational marketing and client relations.
2017 – 2019
TC Humanitaire — Association President
Left the association on a sustainable footing, with a structured handover to the next team.
Featured project.
Alter&Go
Building a recruitment agency's brand from scratch: logo, guidelines, website and social media templates.
- Brand identity
- Website
- Social media
“I bring my expertise in digital marketing and communication project management. Connected and creative, I avoid the usual pitfalls of social media and websites. Attentive to new trends, I make sure to deliver an online presence that stays current and takes advantage of new technology.”
