Alter&Go
- Client
- Work-study recruitment agency
- Year
- 2022
- Scope
- Brand identity · Website · Social media
Building a recruitment agency's brand from scratch: logo, guidelines, website and social media templates.
Context
Alter&Go is a recruitment agency specialising in work-study placements, founded by people close to me who were starting from a blank page: no identity, no online presence.
Objective
Launch a brand that felt credible from day one, and a website capable of generating inbound leads within the first few weeks.
Approach
Created the logo and brand guidelines, designed and built the website, then set up social media templates the founders could keep using themselves.
Result
A successful launch: the founders found themselves overwhelmed with demand, largely coming through the website.
