Coeur Banlieu'zhar
- Client
- Non-profit — volunteer work
- Year
- 2021
- Scope
- Logo · Redesign · Volunteer
Pro bono modernisation of the logo of a non-profit supporting people living in precarity.
Context
Coeur Banlieu'zhar supports people living in precarity, people without housing and families in need, notably through outreach rounds and food support.
Objective
Modernise the association's logo without betraying its heritage or losing the reference points its volunteers and beneficiaries rely on.
Approach
A graphic redesign that kept the original codes, with work on legibility and on how well it applies to textiles and social media.
Result
A refreshed identity, rolled out across the association's materials, from outreach t-shirts to social posts.
