Merch'Mellow
- Client
- Clothing brand
- Year
- 2021
- Scope
- Brand identity · Logo · Streetwear
A minimal, youth-focused visual identity for the launch of a clothing brand.
Context
A friend who wanted to start his own clothing brand asked me to help him get going, and above all to build his brand's visual identity.
Objective
Create a minimal, cool brand aimed at a young audience that would work as well on a garment as it does on social media.
Approach
Designed the logo and visual system with embroidery and textile printing in mind from the start, as much as social formats.
Result
A simple, memorable identity that was immediately ready for the brand's first pieces.
